Dating Watch
Speeddate.com Dating Formula PR
The folks at Formula PR have a good sense of humor.
We are pleased to announce that SpeedDate.com, the world’s first online speed dating Web site, and Formula took their relationship to the next level and are officially together. For information on the world of online dating, survey results and expert commentary on love in the virtual age, please be sure to get in touch with us.
Nicely done. Actually got me to visit their site and introduce myself.
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Are you Worthy of Calisto100?
Roger Limon, Calisto100 CEO, emailed to let us know about Calisto100.
What are the criteria by which people are selected? We are looking for singles with something special to offer more than skin deep. Confident, ambitious, adventurous, honest, humorous singles with a positive outlook on life are the core qualities we focus on; however, it simply depends on the person. It is no secret that dating/quality is subjective, but Calisto100 aims to filter out the vast majority of singles online who aren’t focused on substance. There are plenty of singles out there looking for quality, and we want to offer them a place on the web where quality actually matters.
Who does the selecting? The company reviews all applications. All decisions are unanimous in order to make the list.
Why 100 people? It felt better than 99 or 101. We are offering a platform for singles to be featured, and it is just too easy to get lost in the crowd on all the other dating sites. We wanted a simple interface where users could simply click a city and see the top 100 all at once. No searching, no filtering, we do that for you.
What is your revenue model? We are subscription based. Calisto100 members who make the list pay a monthly subscription. The first month is free as of now.
What makes you think people are going to apply? In one word…quality. The web is saturated with online dating, but there seems to be no filter. Free sites bombard members with senseless ads, and paid sites will accept anyone who pays. Where do users go to find a quality single online? That is the gap we are trying to fulfill.
We believe that once Calisto100 develops its presence on the web focusing on quality, singles will then take the time to apply. And remember, the application is FREE. This is not going to be easy, and we know it. Users are used to signing up within seconds, and joining free communities; however, that is part of the problem. There is no filter in the dating world, and we believe that there is a need for quality. Calisto100 also offers an extremely different model. Anyone, member or non-member, can contact a Calisto100 member. This is free for non-members. All of those singles who want to online date without joining a community now can. Calisto100 members are able to control who contacts them, so this is a very unique spin to the standard online model.
I talked to someone about this exact idea a few months ago. Screening is a good idea, but people seem to have a problem with the arbitrary notion of what makes someone worthy.
There are several sites that only accept beautiful people, which means classically good looking. If you are that shallow, go right ahead and join and good luck to you.
First they say it’s subscription based, then it says it’s free. Perhaps they are talking about a social networking application. I’m concerned that people are not going to want to pay a subscription fee for Calisto100. I definitely wouldn’t pay until I was approved.
Calisto100 would be better if acceptance process was crowdsourced from the membership instead of relying a group of dudes sitting in a room looking at profiles. Can you imaging those meetings? Reviewing thousands of profiles every week? I would go numb and just start picking the hottest people, who has time to read profiles?  
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Meezog Brings Trust to Friend Lists
Happy new year to everyone, hope your 2009 is starting off well. I’ve been sick and took some time away from the keyboard and am back and recharged. I have a many posts backed up from over the holidays and other tidbits that I’ll be posting this week.
I heard from Meezog CEO Erez Mizrachi, who was nice enough to send along details about their new service.
Meezoog was founded in 2007, raised $320K from private investors, including Dr. Yossi Vardi (Mirabilis – ICQ). Meezoog Alpha was launched on March 2008 with a private international community and expanded by way of invitation. About 200 seed members invited over 3,000 of their friends.
The key differentiator of Meezoog is in the implementation of unique Trust technologies. Meezoog allows virtual strangers to interact with each other in a safer way. Meezoog utilizes an innovative algorithm engine to calculate a set of “social trust” measurements (patent pending).
Today we’re on the verge of launching Meezoog Beta, which will be publically open, allowing people to connect with people they know in Meezoog or to start their own communities.
Meezoog is not just a “stand-alone” or a “destination site”. Meezoog utilizes the Company’s Cross-Platform Social Layer to cover leading social networking platforms and sites (e.g. MySpace, LinkedIn, HI5). And as aforementioned, this platform is empowered by a proprietary algorithm engine. The purpose of this platform is to allow members the interaction with others, regardless of the “network of origin”.
Today Meezoog Social Layer includes Facebook and Meezoog.com, and soon will include additional platforms and social sites. Nonetheless, it should be emphasized that unlike social graph and data portability applications, Meezoog provides measurements of “social trust” as well as trust-based “human paths” that connect people. Those measurements are designed to imitate “real-life” trust among people and allow the social validation of users’ representation on the Net.
Additional important points:
• Meezoog allows the formation of private communities and networks to integrate like-minded individuals.
• Search results are presented in order of “social proximity” and a “trust gauge” shows the calculated “social trust” for every person in the network.
• The system analyzes and locates the most trusted paths between people.
• Instead of referring to all connections as “friends”, Meezoog specifies and embeds the nature of relationship: “teacher”, “close friend”, “uncle”, “coworker”, etc.; its duration (days, years, etc.); the frequency of communications (daily/monthly/special occasions, etc.); etc.
• Meezoog members also include non-singles who wish to bring in and vouch for their dear ones.
Cross-network interaction (think social graph) is going to be a popular feature in 2009. People want to be able to take their data with them and it should be easier to move to a new social network or dating site.
Meezoog has obviously done a pretty deep think about what it means to be friends and how to improve on the current oversimplified notion of a friend on social networks. Understanding the social proximity of people I’m interested in to people I trust sounds useful, but is it the kind of functionality thats unique enough to drive the growth of an entirely new site? Seems like this could be added to Facebook, avoiding the cold-start empty database issue. Actually, this would have been a great feature for Engage.
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FriendFinder Networks Announces IPO Filing
Online relationship network FriendFinder Networks has registered for a $460 million initial public offering. FriendFinder Networks used to be called Various, Inc. until it was acquired by Penthouse Media Group in December 207. FriendFinder Networks owns many dating sites, including flagship adult site, AdultFriendFinder.
I briefly met Marc Bell, the CEO of FriendFindher Networks and Managing Director of Marc Bell Capital Partners at iDate last year. I also remember him from 2000, when I was tracking datacenters all over the world and his Globix company was front and center in the IT world. I’m sure Marc snatched up Various Inc with the idea of an IPO from day one.
The offering is “up to” $460 million. That is an absolute best-case scenario. AdultFriendFinder should be fairly recession-proof, given that people are naughty regardless of the economy. However, it’s an unfortunate time to plan for an IPO, I wouldn’t be surprised if they had to pull it in the spring if market conditions continue to worsen. I wonder if FriendFinder Networks could make it into the Vice Fund?
We don’t have much to go on until the prospectus is published. I’ve worked with several companies during the quiet period, and given the handcuffs the SEC puts you in, expect rampant speculation based on few facts.
Like so many relationship sites, AFF had a massive traffic spike over the summer. To put FriendFinder Networks in perspective, it made somewhere in the neighborhood of $150 million last year with approximately 20 million unique visitors per month.
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Speeddate.com Email Lacks Personality
I received this email from Speeddate today. I am not exactly enthusiastic about meeting 52369, I prefer even numbers.
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Loopt Now on Every U.S Carrier
I’ve mentioned the leaders in location-based awareness, Loopt, Meetmoi and Brightkite, many times.
They are the leaders in the mobile social networking movement. Loopt has announced it is now available on every U.S. carrier, however, privacy concerns remain at the forefront. Do you really want everyone within 2000 meters to know you are at the laundromat, or home alone?
I predict that within a year we will read about someone’s house being robbed while they brag on Facebook about rocking out at Sandals resort in Jamaica or trekking in Asia. TMI (Too Much Information) is coming to a mobile phone near you soon, for better or worse.
Take it from me, you don’t fully appreciate how powerful location-based dating is going to be until you meet someone that way. It’s an absolute thrill, much more exciting than the usual browser-based email/chat required to meetup.
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DYI Dating
In this interview at Dating Ad Network blog, white label dating service DIY Dating talks about UK online dating market and how it is affected by the recession, as well as about his forecast for the upcoming 2009.
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Thinking about Daily5, Dating Site Ambassadors
I’m reviewing several dating site member messaging systems right now and it’s amazing to hear dating site executives say things like, “We put together a few email templates, launched, and pretty much haven’t thought about our outbound emails since.” Polishing up the cadence, tone and content of outbound emails is incredibly important. Contact me if you want to learn how I can help you keep your members informed, entertained and most important, coming back again and again.
My consternation for Singlesnet continues, although their marketing is effective to say the least. Seven million monthly visitors and all I every receive are the most aggravating “introductions” of any dating site I’ve ever used, except for Mate1, who’s Online Ambassador emails clog my inbox. Why would I be interested in talking to a paid worker-bee all the way across the country? Then again, Singlesnet isn’t too concerned, after a precipitous drop this fall, traffic is trending upward.
I have 25 emails from in the last week at Singlesnet. All are “introductions” to women I wouldn’t even think of dating. This is where Match’s Daily5 clearly wins out as the better solution to getting people to visit the site more often and put some new faces in front of them. Daily5 has a long way to go to be truly useful, but its a decent launch, driving traffic up nicely. To get more out of Daily5, Match has to bite the bullet and redo their profile questions, which remain antiquated to say the least.
Messaging members is a tricky balance, you want to stay front-of-mind without seeming overbearing. Achieving this zen state of email marketing is an elusive artform that’s difficult to master.
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Facebook Growing By 600k Users A Day
Social Networking site Facebook is entering a staggering growth period. Inside Facebook has the details.
While Facebook has been growing at around 300,000 to 400,000 active users per day for most of the fourth quarter (based on our estimations), its growth rate seems to have significantly increased in recent weeks to 600,000 or perhaps even 700,000 new users each day.
If Facebook continues at this rate, it could add up to 20 million new users in December and reach 200 million active users by March. Keep in mind however that about 70% of that growth is happening outside the United States.
   * 13 million users update their statuses at least once each day
   * 2.5 million users become fans of Pages each day
   * 700 million photos are uploaded to the site each month
   * 4 million videos are uploaded each month
   * 15 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared each month
   * 2 million events created each month
   * 19 million active groups exist on the site
It will be interesting to see how FacebookConnect affects traffic. I’m running it here, you can log in and leave a comment with your Facebook account.
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Tracking Dating Apps on iPhone
Hot on the heels of the Google Analytics upgrade, Tech Crunch says Omniture Brings Real-Time Analytics To iPhone Applications. Tracking users is absolutely essential for dating sites and it’s great to see tracking extend to the “third screen” (after TV and PC). Speaking of iPhones, a new iPhone dating application is currently being reviewed by Apple for inclusion in the App store. I’ll have a preview soon, as long as non-disclosure agreements don’t get in the way.
© 2008 - visit OnlineDatingPost.com to view original post.



